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Contact Information:
3001 Hosta Ct.
Waldorf, MD 20603
Phone: (240) 419-2064
Email: norman@lighthousestrategicgroup.com
Web site: www.lighthousestrategic.com
Primary Contact/Owner: Norman Rich, President & CEO
Primary Contact/Owner Brief Bio
Recognized by clients and associates as a first and last mile visionary, Norman Rich has spent 30 years working in every facet of marketing and communications. Norman draws upon experience in design, marketing, communications, customer relationship management, advertising, direct response, interactive marketing and business management.
In addition to developing marketing, sales/delivery, and client partnering strategies, Norman has a consistent track record of maximizing profitability for the organizations that he has managed and the client organizations that were served. His impressive track record of customer solutions includes work completed for the following companies: Mobil Oil Corporation, Avon, DeWALT Industrial Tools (a division of Black & Decker), SAP, Platinum technologies, inc., Lockheed Martin, ESPN, Pier One, Pfaltzgraf, Chevy Chase Bank, AOL, The Limited, Volkswagen, Ford, Chrysler, Mexicana Airlines, Baskin Robbins, EMI Records, Arista Records, WNET/PBS, NAACP, The National Urban League, The American Cancer Society, Columbia University, The Wharton School of Business, The Kogod School of Business at American University, American Management Systems, Digex, The Washington Redskins, The Food and Drug Administration, Celera Genomics, Sallie Mae, The Landmine Survivors Network, and many others.
About Lighthouse Strategic Group
Lighthouse Strategic Group (Lighthouse) builds and optimizes enterprises for the Fortune 1000, emerging companies, and other organizations. We employ some of the industry's best business strategists, designers, art directors, copywriters, engineers, editors, presentation specialists, QA analysts, and other professionals. Our virtual model enables us to draw on the talents of the best and brightest that our industry has to offer.
Lighthouse is one of the few companies that occupy the "magic quadrant," offering strategic consulting, online and offline creative, online and offline marketing services, and technical skills.
Lighthouse services include:
Strategic Consulting
- Consumer need and demand assessment
- Qualitative research
- Online brand development
- Online business objectives review
- Business processes
- Staffing analyses
- Systems analyses
- Return on Investment (ROI) formulation
- Business plan creation
- Traffic analysis
- Site "tuning" and search engine optimization
Creative Services
- Creative services
- Information architecture
- Content management
- Print collateral and packaging design
- Corporate branding and identity design
- Interactive presentations design and development
Marketing Services
The best way to retain customers is to provide them with opportunities to personalize their experience and collaborate on how information and utility are served to them. Lighthouse will:
- Develop utilities that enable customers to self-select, qualify themselves, and provide insight and feedback.
- Integrate all of a company's consumer data sources with real-time, online user behavior tracking. This helps the company to effectively target and deliver messages and value more powerfully.
- Provide integrated customer service that enables customers to supplement their self-service research with a variety of tools, including search mechanisms, planning tools, and e-mail.
- Provide springboards to human interaction with a company, including simultaneous text or voice-based chat with customer support staff able to view pages customers have personalized.
- Create automatic profiling systems that add derived data elements to a customer record to determine content selection and automated responses.
- Provide an interface for real-time query access by Form-Based HTML, a browser-based SQL entry for ad-hoc and stored process queries, and HTML reports.
Technical Services
Nearly half of Lighthouse Strategic Group's team members are expert technologists who come from diverse backgrounds and provide us with deep capabilities in all major platforms, programming languages, and integration. Our technology services include:
- Creating Back-End Structures
- Managing Dynamically Served, Personalized Content
- Template design and construction
- Information architecture
- The technical implementation of content management systems
- Custom Application Development for Online Catalog Systems
- Custom Application Development for E-Commerce Systems
- Quality Assurance
- Call Center Integration
- Data warehouses, data marts, data stores, and marketing databases
- Web site hosting and maintenance
- Application management
- On-site training
- 24/7 technical support
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